Updates. Ideas. Rants. Techniques. Opinions. Blog.
Your Press Release Copywriting Is Not Exciting
Cue the fireworks. This piece of news is very, very exciting. You see, for the first time ever, this company is doing a thing. The thing is incredibly exciting. The company said 'We are very excited about doing this thing.' As well as calling on a press release writer, the company also decided to get their copywriter to put together a blog post. The blog post was just as exciting, but less formal. In fact, the lack of formality made the excitement all the more frenzied.
Spare A Thought For Creative Copywriter Orphans
As a creative copywriter, inspiration often comes without notice - and not exactly when I need it to. A copywriter can write, sure, but also trades on creative ideas.
Don’t Ask Your Freelance Copywriter To Do Social Media
For blog posts, the blog is the place. But to make the most of my new Facebook page, I've written a post about social media copywriting and published it - exclusively - on Facebook.
Don’t Make Offerings To Copywriting Gurus
Guru Nanak earned his title. This guy was a radical, from the age of 11. He stared into the face of Hindu and Islamic thought and decided it wasn't right. In one the most famous stories of Guru Nanak, he announced that people should be judged by what they do, not the threads that they wear. This was the foundation of the Sikh religion.
With Love From A Freelance Copywriter
Let's talk about love. Do you love your girlfriend? Your husband? Your children? Bread? I recently saw a lorry delivering the regal bread Kingsmill. I noticed the big photo and pondered the idea that it might just contain one giant loaf of bread. But, more relevantly to a blog about being a freelance copywriter, I noticed the copy. It said - 'Love Bread. Love Kingsmill.'
Freelance Copywriter Interview
As a freelance copywriter, I often need to explain exactly what I'm selling. More often than not, the answer is incredibly simple - I'm selling me.
Write Less. Do More.
A guest post by Alastaire Allday. As a freelance copywriter, I have fought against copy mills, bad clients, price-per-word estimates, and B2B jargon. But now I'm going to take a stand against something more controversial. Words.
A Freelance Copywriter That Knows Nothing
Smart businesses know the value of a freelance copywriter. They understand that, when it's time to put what you do into words, the specialist, independent knowledge of a freelancer quite simply can't be beaten. But let's get it straight. This isn't about the expertise or insight that a copywriter can bring, although that's important. The reason that companies get what they need from me is not what I know, but what I don't.
How To Attract Copywriting Clients
What is the secret to success as a copywriter? Is it the quality of your services? Your commitment to doing good work? Your creativity? It's a lot more simple than that. Successful copywriters need clients.
Free Advice For PPI Claim Copywriters
Anybody that knows me will tell you that I'm a friendly guy. People who come to me for copy know that I go the extra mile. That's why I've decided to help the hard working copywriters for PPI claims companies.
