If you're doing digital, don't do the same old thing. Play to the web's unique strengths.

Like traditional copy, digital is about capturing attention, communicating benefits, and converting prospects. But from your homepage to your emails, digital formats call for a different approach. One that understands how people consume their media online. One that’s always considering user experience. One that’s tailored to everything digital can offer. And unlocks its real potential.

For startups and big brands alike, I’ve worked on everything from website copy to emails, blog posts, social media, and a range of display ads.

That’s included:

• A high-performing prospecting email that went out to 100 million prospects
• Planning and structuring websites to support key messaging and usability
• Working in close partnership with designers to get the perfect match of copy and visual style