This is a 2 minute read.
Guru Nanak earned his title.
This guy was a radical, from the age of 11. He stared into the face of Hindu and Islamic thought and decided it wasn’t right. In one the most famous stories of Guru Nanak, he announced that people should be judged by what they do, not the threads that they wear. This was the foundation of the Sikh religion.
A radical free-thinker that defined an entire religion. That’s a guru.
Does it really apply to your copywriter?