Updates. Ideas. Rants. Techniques. Opinions. Blog.
Avoid Product Description Copywriter Burn Out
Copywriting is taking ideas and making them simple, short, concise and persuasive. A good product description copywriter must be able to do all of these things, potentially thousands of times. But that, of course, is where the problem lies - potentially thousands of times.
2012 Summer Sports Related Copywriting Post
I don't know if you've heard, but there is a large International sports competition about to start in England's capital. And they're being fiercely protective of their brand. So, here I am, writing the blog post without using the word. Can I even say sports? I'll take the risk.
Is Your Security Writer Batman?
A masked figure in black lurks in a cave. He embodies fear itself, striking terror into the hearts of thousands. He taps away on his keyboard, building fear with his choice of words. It sounds like Batman, but it's a copywriter doing some work for a client in security. And I'm not sure why he's wearing a mask.
Copywriters and The Truth
Following on from my recent blog post about the value of deception in copywriting, I thought it would be interesting to do an about turn and share my thoughts on the truth. Lies are essential to the work of a copywriter. But like a magician covering his slight of hand with patter, a good copywriter employs enough truth to make his lies invisible.
A Copywriter With Liberal Commas
If you are looking for a copywriter or working within the industry, it would be understandable to assume that copywriters write flawlessly. But incorrect grammar is everywhere. From website copy to the flyers that drop through my door, I'm continually amazed at the number of errors that get in the way of reading and understanding.
Copywriting With Lies
Truth is a funny thing, isn't it? It's only natural for a copywriter to think that hard facts are the way to sell products and services. Sometimes, honesty is the best policy - after all, nobody likes to be deceived. Or do they?
Bad Copywriting Kills Brands
For all of the insults levied against the advertising industry over time, there are few copywriters that would like to be known as killers. It's just not a great reputation to bring to the world of marketing!
