Updates. Ideas. Rants. Techniques. Opinions. Blog.
Please Stop Sulking About Copywriting Rates
I’m a copywriter. I’m freelance. I’m all for fair rates for good work. I've even summarised what those average rates are in my complete guide to finding and hiring a great freelance copywriter. But, I have to admit, I still see a lot of people whining like babies.
Four Things I’d Do To Your Email Copy
I like being helpful (and I’m particularly helpful if you book me). So here’s what I do when I’m faced with some email copy that’s not working – and how in-house writers can make their emails more interesting, engaging and high-performing.
Three Things I Learned in 2015
When your seasonal blog post starts life as relevant, passes through 391 days of making your website look dated, then becomes relevant again, you have two options. You make the most of that fact and get on with some real work, or you finally accept that it’s time to put a new post online.
You Lost Me At Model
It's Christmas! Almost. And (spoiler alert) Christmas is all about selling you stuff.
You Haven’t Got Time to Read This
So, I haven't been the world's best blogger lately. In fact, I haven't posted for what seems like an age. There's only one person to blame. Wait, no. It's not me! No, I'm innocent in all this. The only person to blame is you. If you're a client, you've taken up my time with, you know, writing copy. Copywriting. You should be ashamed.
An Incredibly Original Copywriting Blog Post
A look at what it means to be original, how what you think is original isn't original at all, and why Rush Hour and Life on Mars are basically the same thing.
Four Obvious Things About Running a Copywriting Business
Nobody's asked, but you might be wondering why I keep stating the obvious. Well, when I wrote Four Obvious Things About Copywriting, it was because these were things people sometimes seemed to forget.
Why Microsoft’s Copywriters Need To Be Better Liars
Empathy's a powerful tool. But it's frustrating when it's not used intelligently. You find that frustrating, don't you? I know how you feel.
Swiped: .rising’s Incredible Generosity
You don't get something for nothing. Take this blog. I spend my time writing and promoting posts, sharing thoughts and advice on life as a freelance copywriter. And I don't get paid for it.
Swiped: Econsultancy’s Presumption
Copywriting is about getting people to do things. You might want someone to buy. Or think about a specific idea. Or hire you as a freelance copywriter (hello). But there's a problem - people don't want to do what you say.
