This is a < 1 minute read.
It’s here again. It’s almost Christmas. And there are things everywhere.
Things to eat. Things to do. Things to wrap.
As you’d imagine, I’ve written copy to sell a huge range of things over the course of the year – from cars to milk.
But many of my most memorable projects in 2017 haven’t been about selling things at all.
They’ve been about selling ideas.