A bad craftsman blames their tools. Here’s some of mine to blame instead.
Templates are terrible.
But you have to start somewhere.
You don’t need copywriting templates to be a great copywriter. You definitely don’t need templates somebody else created. But sometimes you get stuck, you need a way to refocus your thinking, and you don’t know where to start. Start here.
Free copywriting templates.
That I honestly never use.
Over the years, I’ve put together a variety of templates and tools – from blog post outlines to client briefing templates and proposals. Now, they sit in a folder because a conversation is probably better.
But if you’re a newer copywriter, feel free to download, copy, paste and use these as your own.
Free copywriting and briefing templates
Freelance copywriting proposal template
Start writing your next project proposal or pitch with a common-sense structure that covers all the key points your potential client needs to know.
Product-focused blog & article briefing template
When you’re writing a blog or article with a little more room to be promotional, this useful template helps you decide on a cross-section of your product (or service) to focus on.
Elevator pitch and first discussions template
When you’re getting to know a new client – or repositioning an existing brand – this practical template guides you through an interview, first meeting, or getting-to-know-you session.
Case study copywriting questions template
Before you write your case study, run your client through these ten key questions – everything you need to create a compelling narrative.
Your free copywriting style guide template
How do we write dates? What are the rules for headlines? Copywriting style guides are unique to each client, but here’s a quick way to cover some ground and save some time.
Blog & article copywriting structure template
Turn a mass of briefing material into something that makes sense for the structure and format of your average blog, thought leadership piece, or longform article.
