Need a sense of style?
Steal this one.
A style guide is perhaps the most tedious, repetitive part of brand and tone of voice guidelines. The nitty-gritty rules on punctuation and common mistakes – most of which are very similar across clients. So don’t waste your time writing a new one every time, or finding a freelance copywriter to put one together. Use this instead.
Make your own rules.
But here’s a head start.
This style guide template is concise but covers a lot of the key areas clients need to consider. From formatting rules to voice, it’s a starting point for you to:
- Make decisions now that will keep things consistent later
- Lay a foundation for style that you can build on over time
- Help other people write copy that’s consistent
- Seem like you’ve thought about everything when actually you’re still working up to your first thought of the week
