Get the stuff you need.
Before you make a start.
Some content is less about thought leadership and more about selling your stuff. This template helps you capture all the information you need to write an article or blog post when a specific product or service is going to be in the spotlight.
Keep it informative.
With a sales-y spin.
This blog template is great for highlighting to your clients the kind of information they need to provide as part of their briefing. It can also steer your conversation if you want to get that information on a call. Pay special attention to question three – it’s only when you can make the post feel timely and relevant that you can:
- Sell features and benefits without feeling sales-y
- Anchor the post in current events, trends and pain points
- Take people on a complete journey from context to product (and next steps)
- Show people why you can’t just copy and paste that stuff from the brochure and pretend it’s an article
