Structure matters.
Here’s where it starts.
The #1 issue with long copy like blog posts and articles is a messy, confusing structure. And that often comes from all the unstructured briefing material you’ve given. This super simple template helps you organise everything into a structure that’s ready to write.
Control the clutter.
And take out the complexity.
This copywriting template can be a useful one to fire over to clients before they brief, but it’s also a handy first step to use yourself as you begin to turn various links and resources into actual copy. Once each section is populated and each question is answered, you’ll know that you:
- Have a functional beginning, middle and end
- Have enough links and resources to support each section
- Are writing something worthwhile – not just filling space
- Can stop well-meaning clients saying ‘One more link that might be useful….’
