Taking busy prospects from the mailbox to making contact.

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Alpha Generation Email and Landing Page

The project.

When Alpha Generation Distribution wanted to capture leads for a password security product, I developed an email and landing page campaign that kept the attention of prospects – from their inboxes right through to next steps.

The copy.


Hi [name],

IT security has become a priority for us all. But it’s no good if securing your infrastructure makes it harder to get things done.

It’s not enough to keep the bad guys out. You need to make sure the good guys can still get in – and get on with the things they need to do.

  • That’s why people don’t protect their privileged passwords effectively
  • That’s why around a third of businesses admit to putting their systems at risk
  • That’s why your accounts are the most desirable target for attackers

See what you can do to protect your privileged passwords – in a way that doesn’t destroy your productivity.

Get your free IDC Technology Spotlight Report: ‘Can Security Make IT More Productive?’ now.

Alpha Generation Email Campaign

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