If you’re doing digital, don’t do the same old thing. Play to the web’s unique strengths.
Digital copywriting.
Done right.
Like traditional copy, digital is about capturing attention, communicating benefits, and converting prospects. But from your homepage to your emails, digital formats call for a different approach. One that understands how people consume their media online. One that’s always considering user experience. One that’s tailored to everything digital can offer. And unlocks its real potential.
Hard-working websites.
Emails that engage.
For startups and big brands alike, I’ve worked on everything from website copy to emails, blog posts, social media, and a range of display ads.
That’s included:
- A high-performing prospecting email that went out to 100 million prospects
- Planning and structuring websites to support key messaging and usability
- Working in close partnership with designers to get the perfect match of copy and visual style
It’s Things Like
The web is wonderful.
But it’s harder to stand out.
Wherever you communicate, your business needs to be at its most engaging, exciting, and persuasive. These are the fundamentals of great copy. But website a particular challenge. Because, before you can even think about selling, you need to make people read beyond the first line.
It’s what you say.
And how you say it.
I can help you by:
- Writing in a way that’s tailored to how people read online
- Keeping it concise while making it compelling
- Delivering copy that attracts, informs, and converts
Email’s effective.
But you need to earn your spot.
Email marketing works. You can tell people about your latest news. Draw them in with a promotion. Make sure everyone knows what you have to offer. But you won’t be the only one. Email marketing is cheap, so inboxes are full of businesses trying to sell. People are ready to delete on arrival. Make sure they don’t delete you.
Send me an email.
And I’ll write you one.
I can help you by:
- Creating a subject line that catches the eye
- Developing email copy that keeps people reading and motivates action
- Tackling your transactional email to spice it up
Your product looks great.
But how does it sound?
Print catalogues and online stores make showing your products easy. People can find what they need, and order in an instant. But that’s not enough. Looks only get you so far. Your job isn’t to make a nice window display, showing people the objects they could receive. To sell, your product descriptions need character. You need to give them a voice.
Be less boring.
And bag more buyers.
I can help you by:
- Finding a voice and product description style that suits your brand
- Making every product’s personality shine through
- Creating unique product descriptions that are worth reading – and hard to resist
Blog copywriting.
Your chance to tell a story.
People like to deal with other people. Your blog is an opportunity to speak to your new and existing customers on a personal level. Every post should be informative, inspiring, and make people feel involved with what you do. That’s how you build a relationship.
Blog with purpose.
And be more interesting.
I can help you by:
- Finding the unique take on every one of your topics
- Writing posts in a style that gives you real personality
- Turning bland posts into relationship-building opportunities
It doesn’t take many words.
Just a few of the right ones.
Everywhere your brand goes, there’s copy. It’s on the signs in your foyer and the business cards in your pocket. It’s on social media and your online ads. In every one of those places, you don’t get room to breathe. You just get a single chance to make an impact.
Speak volumes.
While using less copy.
From irresistible headlines to your PPC campaign, I’ll help you by:
- Interrogating every option to find the few words that work hardest
- Focusing your short form copy on the messages that really count
- Delivering precise, concise copy that really connects with people
Recent Digital Projects
Vitabiotics Tone of Voice and Copy
I helped Vitabiotics cement its position as a market leader with a clear personality, defined tone of voice, and consistency at every touchpoint.
Helping a beloved stationery brand elevate its products with a more emotive, engaging approach to copy.
With a focus on showing benefits in action, I helped IT firm Secunia turn a recent success into an engaging story.
Red Bull Sound Select Web Copy
As part of a complete web copy refresh, I injected some much-needed enthusiasm and passion into what Red Bull Sound Select stood for.
Concentric Consulting Web Copy
I worked with Concentric Consulting to help the team stand out in a competitive – and often confusing – industry.
For cosmetics firm facetheory, I developed a product copy style that truly matched the brand’s personality and values.
