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Why You Probably Shouldn’t Steal This Copy

Busy?
This is a
4 minute read.

Recently, I’ve been super into helping newer copywriters.

There’s enough work out there for everyone and one of my favourite things to do is writer needlessly long email responses to questions from people starting out.

Anything to pretend I’m working while actually just chatting in an email.

But, with an eye on what new copywriters are doing and how they’re marketing themselves, I’ve noticed a handful of cases where someone has ‘borrowed’ the messaging from this website. In some cases, ‘borrowed’ entire paragraphs intact.

In a lot of ways, it’s an ego boost. At least I’m surfacing in the search results. But it strikes me as a bad idea, no matter how much time you saved.

This isn’t a post about the ethical question. It’s not a long way of saying ‘If you’re going to be a copywriter, it might be good to practice writing your own copy.’ 

It’s a post about why repurposing any other copywriter’s story is setting yourself up for failure.

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How To Use YNAB for your Small Business

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This is a
11 minute read.

Stephen Marsh and Seth Rowden are two copywriters with one thing in common; they both swear by using You Need a Budget (YNAB) for managing their finances.

Here, they swap notes and talk about why freelancers and businesses should use a zero dollar budget, including:

  • Coping with irregular income
  • Why tracking every pound doesn’t have to be a pain
  • How a strong budget solves the biggest problems freelancers and small businesses face around their finances
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Making Sense of your Freelance Income

Busy?
This is a
4 minute read.

With National Freelancers Day 2017 coming up on June 8th, existing and aspiring freelancers are coming together to talk about the issues of doing it for yourself.

Here’s a prediction: expect to see the web full of blog posts and articles about becoming a freelancer, working from home, maximising your rates, and winning work.

But that’s just one side of things. What happens next? What do you do once you’re up-and-running? How do you handle the money (or lack of it)?

With inconsistent income, feasts and famines, managing your revenue as a freelance copywriter (or any kind of freelancer) isn’t easy. In fact, I’d say it took me six of the eight years I’ve been in the business to get a workflow that worked for me.

And so, whether you’re already freelancing or just thinking of getting started, here’s a little guide to what I did – and what I do now to keep things organised.

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