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Your copywriting cheat sheet

Proofing some copy?

Use these proven ideas.

Junior copywriters, LLMs, and people who should know better churn out copy that is close, but isn’t quite there. If you’re a marketing manager, account manager, or anyone else that proofs copy, the same few tricks can usually elevate the entire piece in a matter of minutes.

Six quick wins.

For more wonderful copy.

This handy one-page copywriting cheat sheet is ideal for anyone who needs to review and sign-off copy, but doesn’t entirely know what they’re looking for. It’ll help you:

  • Quickly level-up the draft you’ve got, wherever it came from
  • Make robotic copy feel more flowing and engaging
  • Have something more useful to say than ‘Could we make it a bit snappier?’


Download the template

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Stephen Marsh Copywriter is a trading name of What For Creative Ltd, a company registered in England and Wales, registration number 10714615. Registered office: 33 Craddock Road, Canterbury, Kent, CT1 1YP.

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