Your client’s world is big.
Here’s your gateway.
There’s nothing more intimidating than a freelancer saying ‘Okay, tell me literally everything about your brand’ after you’ve barely started to work with them. For copywriters and clients alike, it’s hard to know where to start.
See what really happened.
And solve the case (study).
These are the five things I want to know first when I’m getting to know a new client. Sometimes that means a call or meeting; sometimes it’s just a way for me to check in with myself and make sure I know the answers. In terms of deliverables, this kind of information helps you:
- Write fundamental assets like elevator pitches and messaging guides
- Empathise with your client’s customers and understand the journey
- Steer initial conversation towards tangible facts, outcomes and benefits
- Avoid saying ‘No, but what LITERALLY do you do?’ fifteen times on a single call
