Facts are great.
But stories sell stuff.
When you’re writing a case study or customer success story, the art is in taking huge amounts of information and distilling it into a simple, easy to follow story. Start by getting answers to these ten key questions.
See what really happened.
And solve the case (study).
Originally developed for tech and SaaS clients, this case study template is pretty portable. It’s a valuable tool for your immediate client, but can also give you a head start in preparing questions for interviews with their end customer. More than any specific industry, it focuses on the key traits of a great case study:
- Relatable problems and how they were solved
- Clarity around the tangible impact of a product or service
- An emphasis on human relationships – and lasting partnerships
- Steering interviewees away from rambling about irrelevant things they couldn’t pay you to care about
