Is Your Security Writer Batman?

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2 minute read.

A masked figure in black lurks in a cave. He embodies fear itself, striking terror into the hearts of thousands. He taps away on his keyboard, building fear with his choice of words.

It sounds like Batman, but it’s a copywriter doing some work for a client in security.

And I’m not sure why he’s wearing a mask.

As a copywriter with several clients in the security industry, I sometimes work hard to invoke fear. It’s a dark art – and perhaps a cheap tactic – but fear in copywriting is necessary for certain clients.

It’s a powerful technique. But is it right to feed a sense of threat in your readers?

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