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Four Things I’d Do To Your Email Copy

Posted 08 Jan 2017 by Stephen Marsh in Email Copywriting, Sales, Tips, Value

Busy?
This is a 4 minute read.

I like being helpful (and I’m particularly helpful if you book me). So here’s what I do when I’m faced with some email copy that’s not working – and how in-house writers can make their emails more interesting, engaging and high-performing.

Swiped: .rising’s Incredible Generosity

Posted 08 Oct 2013 by Stephen Marsh in Audience, Digital, Email Copywriting, Swiped

Busy?
This is a 3 minute read.

You don’t get something for nothing.

Take this blog. I spend my time writing and promoting posts, sharing thoughts and advice on life as a freelance copywriter. And I don’t get paid for it.

But I still expect a return. It’s nice to see my subscribers list growing. It’s lovely to get some feedback. It’s great that people share my website through social media, and Google (reluctantly) starts caring about what I do.

If I didn’t believe that blogging delivered some kind of return, I wouldn’t do it. I have better uses for my time.

So you get to read the blog for free.

But not for nothing.

And it turns out that giving something away is a particularly potent form of persuasion.

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What my clients say

"I would not hesitate to recommend Stephen as a first-class copywriter. He’s become a valued member of our virtual team, as well as a good friend!"– Anita Trozzo, Sphere Creative

"Stephen is easy to work with, incredibly responsive, and his work is always of very high quality. I consider Stephen to be an extension of the team, who just happens to work off site, permanently."– Mark Weatherill, Alpha Generation

"We’ve used Stephen’s talents on many occasions - it’s like he can turn his hand to absolutely anything."- Rachel Atkins, Not Just Travel

"Stephen always comes up with the goods."- Stuart Gilbertson, Consider IT

"The resulting copy has transformed the way we communicate our impact."- Rachel Butler, In Kind Direct

"I’d recommend Stephen to anyone, but won’t... I need him all to myself!"- Jamie MacDow, Senior Account Manager, 1973

"With the new copy, our products feel right. It captures the Rhino range in a unique, fresh way - just like we wanted"- Ave Grete Arismaa, Product Development Manager, Victor Stationery

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