This is a 4 minute read.
Thousands of words. Hundreds of pages.
Every week, I write a lot of copy. And I see a lot of copy, too – from research to work from seasoned pros and brand new copywriters.
I like every bit of copy I see. There’s always something positive to take away, to learn, to adopt as your own.
But I’m also learning from the traps that others fall into. Those common pitfalls that sit just after the starting line. They’re things that are hard to see, but easy to avoid.
So, in the spirit of stopping you from doing the same stupid shit I do, here are the five most common issues I see. Formatted into a nice list post because who has the time to read paragraphs?